Hi, I’m Bahar.
Product Designer who turns complexity into clear, useful and human experiences.
I help product teams design digital products people can actually use and rely on. I care about clarity, collaboration and outcomes, cutting the noise to focus on what matters.
My Story
I started my career in Iran in tech teams where I wore many hats: from QA Specialist and Scrum Master to Product Owner.
Over time, I found my true passion in Product Design. That path wasn't accidental. It's what makes me useful in a room full of engineers, stakeholders, and conflicting opinions.
I've worked on different kinds of products: from an e-book platform (Fidibo) to SaaS solutions in a large scale company (CM.com) and a crowd-sourcing platform (Roamler).
Moving to the Netherlands was a big shift. New culture, new ways of working, new challenges. It made me more adaptable, open-minded and a better collaborator.
My background in Industrial Design (BSc & MSc) gives me a strong foundation in design thinking, systems thinking and problem solving.
Today, I focus on designing digital products that are useful, inclusive and make a real impact.
How I work
Some principles I live by in every project
Clarity over decoration
I focus on removing friction and making experiences intuitive.
Systems matter
I design with scale in mind through patterns, consistency and principles.
Cut the noise, be to the point
Clear communication, honest and focus. No bullshit.
Design for people
Empathy, accessibility and inclusivity are not optional.

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